This study is based on the theories of service Science, value co-creation theory and service innovation,\ncombined with existing literatures to in-depth analyze the service innovation performance.\nThis research draws samples from 161 services enterprises in Pearl River delta, adopting structural\nequations modeling (SEM), aiming to explore in depth that co-production and innovation\norientation have mediating effect and moderating effect between relationship property and service\ninnovation performance. The findings show that relationship property has a positive impact\non service innovation performance. Co-production has a moderating effect between relationship\nproperty and service innovation performance. Innovation orientation demonstrates partly positive\nmediating effect toward relationship property and service innovation performance. Implications\nfor research and managerial practices were discussed.
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